Digital Marketing
Create real differentiation.
Marketing Campaigns
DURATION : Marketing Campaigns
60 Hours
TIMING:
Daily Batches from - 7am to 9 pm
PER DAY:
2 hours per day - 30 working days,
4 hours per day - 15 working days
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (10 Weeks)
What does your company stand for?
In close cooperation with our customers, we develop strategies that make brands and organizations fit for the future.
Modules
Marketing Campaigns Intro
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Social Media Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
PPC Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Google AdWords
- Setting up Google Account Creation
- Billing Methods
- Types of Google Advertising
- Difference between search & Display Campaign
- Recent updates in AdWords
- Account structure in AdWords
- AdWords Account Limits
- IP Address Exclusion
- Guideline of Google AdWords
- What is CTR, Impression, CPC
- Types of Campaigns
- Search , Display, Shopping, Online Video
- Creating First Search Campaign
- Location & Language Settings
- Networks and Devices
- What is Shared Library
- Types of Bidding
- Budget Settings
- Ad Scheduling
- Ad Extensions
- Ad delivery and Ad Rotation
- Ad groups Structure
- Example Ad groups
- Keyword Match Types
- Broad, Phrase, Exact, Negative Match
- Broad Match Modifier
- Keywords Research Planner
- What is Ad Rank
- Improve Ad Rank
- What is Quality Score
- Factors Improving QS
- Reduce CPC
- Relation between QS and CPC
- Types of Bidding
- Flexible Bidding strategies
- Customize and optimize Bidding
- Structure of Ad Copy
- Creating New Copy
- How to copy and paste ad copy
- Types of Ad Position
- Character Limits
- Landing Page Quality
- Best and Worst Ads Examples
- Guidelines for Ads Creation
- Tracks to Improve QS of Keywords
- Location
- Site links
- Call
- App
- Reviews and Rating
- Call Extension
- Call out Extension
- Snipped
- Messenger
- Filters and Segments
- Column Customization
- Search Terms
- Auction Insights
- Keyword Reports
- Automated Rules
- Keyword Diagnosis Tool
- Dimensions Tab
- What is Conversion
- Types of Conversions
- Implementing Conversion Tracking
- Conversion Reports
- Practical Case Study
- ROI Calculation
- Thank you Page
- Tracking Conversion by Thank U Page
- Opportunities
- Change History
- Giving Account Access Levels
- Display Planner
- Ad Preview and Diagnosis
- My Client Center
- AdWords Certification Exams
- Exam Format and Pass Percentage
- Sample Exam Questions
- PPC Interview Questions
- Exam Guides in PDF
- Imp of Certification
Section: AdWords Fundamental
Section: Search Campaign Types
Section: AdGroup & Keyword
Section: Optimization of Campaign
Section: Ad Copy Format & Guideline
Section: Ad Extension
Section: Other Ad words Term
Section: Tracking Conversion
Section: AdWords Imp tool
Section: AdWords Certification
ECommerce Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Understand Ecommerce Marketing
- Benefits of Ecommerce Marketing
- Different Type of Ecommerce Marketing
- Ecommerce Marketing scenario in World
- How to do Promote(SEO, SMO) Ecommerce Website
- Perfect Ecommerce Marketing Strategy
- Affiliate marketing for ecommerce business website
Email Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Introduction to Email Marketing
- Email as Conversation
- Creating the HTML Email
- Types of Email Marketing
- Landing Pages Optimization
- How to Create Mailing List
- How to Observe Spam words
- Top Email marketing software and online tools
- What is Auto responders
- How to set up auto responders
- How to land in inbox instead of spam folder
- Improve ROI by the help of A/B Testing
- Metrics & Measurements
Google Adsense Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is AdSense
- Benefits of Google AdSense
- How to get Website approval for AdSense
- Guideline of Google AdSense
- AdSense account interface for YouTube & Websites
- Types of Ads and Categories
- How to place ads code in website or blog
- Optimize and manage Google AdSense account
- How to Allow or disallow ads on blog/website
- How to Add many website in one AdSense account
- How to create Performance Reports
- How to get money from Google AdSense account
Display Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Types of Display Campaign
- Create a First Campaign
- Creating ad group and ads
- Difference btw display & Search Campaign
- Concept of CPM Bid Strategy
- Types of Targeting
- Ad Formats for Display Network
- Display Ad Scheduling & Delivery
- Display Planner Tool
- Setting Remarketing Campaign
- Create Remarketing Lists
- Dynamic Remarketing
Remarketing Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Video Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Video Advertising?
- Importance of Video Marketing
- Create Channel and profile
- Create First Video Campaign
- Benefits of Video Marketing
- Setting a Video Campaign
- Uploading Video on Video Marketing
- Using YouTube for Business
- Video Marketing Strategy
- Create Video AdGroup
- Understanding Bid Strategy & Targeting option
- Video Marketing Report
- YouTube Targeting Methods
- Bidding Types
- Type of YouTube Ads
- Reporting and Analysis
Affiliate Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is affiliate Marketing
- Cost per sale(CPA)
- Cost per Leads(CPL)
- Cost per click(CPC)
- Affiliate Marketing Basics
- Affiliate Network History
- Introduction to Advertisers
- Introduction to Publishers
- How to be a successful Publisher?
- Affiliate Network Understanding
- How Affiliate Network Work?
- Affiliate Network Analysis
- How to manage Affiliate Network Accounts?
- Introduction to top Affiliate Network
- Top five Affiliate Network Understanding
- Affiliate Marketing SWOT
- How to choose a Suitable Affiliate?
- CAP Marketing Fundamentals
- How to make money via Affiliate Marketing
- Affiliate Marketing Success Stories
- Publishers Case Studies
- Best way to do Affiliate Marketing
Amazon Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Gmail Sponsored Ads
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Google Shopping Ads
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Shopping Campaign Setup
- Creating a shopping campaign ads
- Google Merchant Centre
- Product Groups
- Ad Formats
- Reporting and Analysis
- Example of Google Merchant center
Bing Ads Campaign
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Bing PPC
- Feature of Bing PPC
- Create 1st PPC Campaign
- Guideline of Bing PPC
- Optimization of Bing PPC
- Keywords Biding
- Keywords Research
- Conversion Tracking
- How to improve Quality score
- User experience for landing page
- Other Imp Bing PPC Activity
- Campaign Reports
Mobile Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Mobile Marketing
- Benefits of Mobile Marketing
- Understanding Mobile devices
- Mobile marketing Trending
- Creating Mobile Website through WordPress
- Using tool for creating Mobile website & Apps
- Advertising on Mobile (App & Web)
- Targeting ads on apps
- Targeting ads via location
- Targeting ads on search engine
- Installing and uploading apps on Android and IOX
- SMS Marketing
- Promoting apps on Search engine & Social media
Blogging
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is blogging
- Benefits of blogging
- How to create Blog on BlogSpot
- Creating blog on WordPress n other blog website
- How to create new post
- How to create page
- Earn Money from Blogging
- How to customize and manage setting
- How to promote blog website
- Blog, article and content submission
Analytical Tools
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Skill Outcome
What Skills Do I Gain ?
You Will Be Able To !
- Differenciate between stateful & stateless concepts
- Understand Fault-tolerant design patterns
- Create fault-tolerant and resilient applications
- Create, extend, and maintaining APIs
- Write code to use messaging services
- Configure Lambda functions
- Handle event lifecycle and errors using codes
- Use, manage, and maintain data stores
- Configure programmatic access to AWS
- Use encryption keys to encrypt or decrypt data
- Generate certificates and SSH keys
- Use secret management services
- Sanitize sensitive data
- Manage dependencies of code module
- Perform mock integration for APIs
Download Syllabus
Pay Per Click Syllabus
Topics
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Secure Fundamentals
Trainer Profile
COURSE-1 Trainer
Certifications
CCIE (Enterprise)
What does your company stand for? Which problem of your customers can you best solve?How are you perceived? What is particularly important to you? We often find that a clearerpicture of one's own company helps to make clear decisions.
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on our strategic branding workshop. Theaim of the workshop is to jointly explore the norms and values of your company and to work out the specialfeatures of your corporate identity. The workshop forms the ideal basis for furtherdesign and communication tasks.
Pricing
Pay Per Click Price
Full DM Course Price
Faqs
Campaigns Faq
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