Digital Marketing
Create real differentiation.
SOCIAL MEDIA MARKETING
DURATION:
1 Month
TIMING:
Daily Batches from - 7 AM to 9 PM
PER DAY:
2 hours per day - (Mon to Friday)
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (3 Weeks)
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Attaining this certification equips you with the necessary skills and knowledge to create successful social media campaigns.
This course helps you to kick start your career in Social Media Marketing and can effectively use Social Media Platforms for all sort of Businesses to achieve the marketing goal across globally. It will help to create effective campaign strategies, target specific audiences and track ad performance to optimize campaigns.
Intro to SMM
Program Info
Duration: 6 Hours
You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Whatever level of knowledge you start with, this section will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
Program Details -
- Prerequisite – None
- Introduction to Social Media Marketing
- Difference between Traditional and Online Marketing
- Benefits of Social Media advertising
- Social Media Platforms - Statistics
- Organic Vs Paid Vs Earned Media
- Social Media Marketing – Glossary
- Types of Social Media Objectives
- Social Profile Creation
- How to choose right social media platform
- Integrating social media into website & blogs
- Best practices
- Case studies and Assessments
Facebook Marketing
Program Info
Duration: 40 Hours
Facebook is the most used social platform in the world, pulling in 2.98 billion monthly active users. With the help of Facebook Marketing, can reach your potential audiences globally. Going through this course will help you to learn detailed end to end Facebook Marketing strategies from scratch and can create and manage the Facebook Campaigns more effectively.
Program Details -
- Prerequisite – None
- Introduction to Facebook
- Benefits & Statistics of Facebook
- Engaging content Creation guidelines
- Establish your presence
- Build relationships with your audiences
- The Ultimate Facebook Page guide
- Boost and promote Facebook Ads
- Organic Vs Paid Facebook Marketing
- Facebook Advertising
- Facebook pixel and Audiences
- Types of Facebook Ads and Improve your creative strategy
- Facebook Objectives, buying types & Engagement
- Facebook Media Buying Strategies
- Facebook Campaign creation & Complete Targeting strategies
- Facebook Performance Reporting and Insights
- Facebook Reporting Manager insights
- Complete guide on Facebook Optimization
- Facebook Automated Rules
- Facebook Media Planning Strategies
- Facebook Advertising - Case studies
- Best Practices and Assessments
Instagram Marketing
Program Info
Duration: 10 Hours
Instagram is the fourth most accessed network worldwide and the popular visual-first social medium sees over 2.35 active monthly users and 500 million daily Instagram Stories. From this course Learn Instagram fundamentals, including how to optimize your business profile, develop compelling content that is visually appealing and engaging, and analyse your performance to ensure your content resonates with your target audience.
Learn how to create Instagram ads using the Facebook Business Manager, and optimize them for maximum click-through rates and conversions.
Also learn more about how to Build a successful Instagram marketing strategy that delivers real results for your business.
Program Details -
- Prerequisite – None
- Introduction to Instagram
- Account Set up & Features
- Why Market on Instagram?
- Create Business Account and Verification methods
- Understanding of Instagram Algorithm
- Instagram Ads
- Boost Posts
- How to create visually appealing content
- Tools for content creation
- How to build a consistent brand on Instagram
- Grow your Instagram follower base
- Instagram Ads insights, Tracking and walkthrough
- Instagram Audience & Engagement strategies
- Instagram Campaigns
- Build Your Instagram Marketing Strategy
- Instagram Hacks and strategies
- Monetizing the Instagram account
- Best Practices and Assessments
YouTube Marketing
Program Info
Duration: 15 Hours
YouTube is the world’s 2nd largest popular website, right after Google, with 2.6 billion monthly users. YouTube marketing is the process of promoting your brand, product or service on YouTube. From this course learn complete YouTube Marketing strategies, Grow and monetizing Businesses and tips to make your videos viral.
Able to create and manage successful YouTube Marketing campaigns.
Program Details -
- Prerequisite – None
- Introduction to YouTube
- YouTube Statistics
- Features and Benefits of YouTube
- YouTube Profile creation
- How to Start a YouTube Channel
- YouTube Channel – Best Practices
- How to Increase Reach, Subscriber and Video Views
- How to make YouTube Videos viral
- How to monetize YouTube Videos
- YouTube Advertising
- YouTube Ad Formats and Campaign Types
- YouTube Targeting Options
- YouTube Bidding strategies
- YouTube Non-Skippable In-Stream Ads
- YouTube Bumper Ads
- YouTube Target Frequency Campaigns
- YouTube Ad Sequence Campaigns
- YouTube Retargeting
- YouTube – Reporting insights & Analytics
- YouTube Best Practices & Assessments
LinkedIn Marketing
Program Info
Duration: 15 Hours
LinkedIn is the world’s largest professional network and the main focus on Networking, Building Careers and Sharing ideas. LinkedIn is most useful for B2B advertising when compared to other social media platforms.
From this course you will learn more about Generating Leads, right targeting strategies, increase your products/services visibility, how to convert Leads to Sales, LinkedIn Groups and the most effective LinkedIn strategies for maximizing your efforts.
Program Details -
- Prerequisite – None
- Introduction to LinkedIn
- Profile creation and follows
- Increasing reach and visibility
- LinkedIn Groups
- Creating Company Page
- Increase Connection
- Article posting in LinkedIn
- Posting, sharing and Job Search
- Introduction to LinkedIn Ads
- LinkedIn Account structure and Objectives
- LinkedIn Targeting and Ad Formats
- LinkedIn Bids and Budgeting
- LinkedIn reporting, Analytics and Benchmarking
- LinkedIn Lead Generation Forms
- LinkedIn Ad Optimization
- LinkedIn Reporting insights
- Best Practices and Assessments
Twitter Marketing
Program Info
Duration: 8 Hours
Twitter marketing is how businesses use Twitter to create and disperse content to targeted audiences and build community interest for their brand and generate sales. From this course you will learn more about Twitter Account set up & how to Optimize it, how to get more followers, how to generate more likes and engagement on posts, Complete Twitter Marketing strategies.
Program Details -
- Prerequisite – None
- Introduction to Twitter
- Twitter Profile setup & Features
- Twitter Ads Glossary
- Tweets and more potential Reach
- How to increase Followers
- Using # tag
- Finding People & Companies on Twitter
- Create Company profile
- Introduction to Twitter Advertising
- How Twitter Ads work
- Campaign Setup & Targeting
- Creative Ad Specs
- Scheduled Tweets and Ad Policies
- Twitter Activity Dashboard overview
- Twitter – Audiences and Tracking
- Campaign Optimization & Reporting analysis
- Twitter Billing and Analytical overview
- Best Practices and Assessments
TicTok Marketing
Program Info
Duration: 10 Hours
TikTok marketing is the practice of using TikTok to promote a brand, product or service. It includes tactics such as influencer marketing, TikTok advertising and creating organic viral content. From this course you will learn more about how TikTok works, TikTok Algorithm, monetize your TikTok account, TikTok Business strategies and end to end TikTok Advertising
Program Details -
- Prerequisite – None
- TikTok Introduction
- TikTok Account Setup
- Creating your first Post
- TikTok Algorithm
- TikTok Influencer Marketing Overview
- How to Make Money on TikTok
- TikTok Advertising
- Setting up TikTok Business Account
- Types of Ad Formats
- TikTok Audience Strategy
- TikTok Campaign set up & Targeting strategy
- TikTok Reporting and Analysis
- TikTok Ad Optimization guidelines
- Brands Case Studies
- Best Practices and Assessments
Pintrest Marketing
Program Info
Duration: 8 Hours
Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. From this course you will learn Step by Step process of Pinterest Ads from the scratch, Pinterest SEO, Graphics templates, and complete Pinterest Marketing strategies for all sort of businesses.
Program Details -
- Prerequisite – None
- Introduction to Pinterest
- Benefits of Pinterest
- Pinterest Graphics overview
- Creating Pins with Tools
- Pinterest Graphic Templates
- Pinterest SEO
- Multi-Pinning Hacks to Save Hours
- Increase Reach, Saves, and Followers
- Pinterest Boards
- Introduction to Pinterest Advertising
- Pinterest Business Accounts and Access
- Pinterest Advertising Objectives and Structure
- Pinterest Ad Formats
- Pinterest Bidding and Budgeting
- Pinterest Reporting and Analytics
- Pinterest Ad Optimization guide
- Best Practices and Assessments
Snapchat Marketing
Program Info
Duration: 6 Hours
Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called snaps. Snapchat uses the device's camera to capture snaps and send them out to other Snapchat users. Snapchat is very useful for the brands who has targeted audience below 35. From this course you will learn more about Snapchat fundamentals, increase followers, different targeting strategies, end to end Snapchat marketing from scratch and effective optimization techniques.
Program Details -
- Prerequisite – None
- Introduction to Snapchat
- How does Snapchat work?
- Snapchat Features and profile creation
- Create attractive Snaps
- Create a Snapchat story
- Content for Snapchat
- Snapchat Business Account creation
- Pixel Setup for Tracking
- Snapchat Advertising Introduction.
- Snapchat Advertising Objectives
- Snapchat Advertising – Targeting & Audiences
- Snapchat Advertising – Bid & Budgets
- Snapchat Ads and Formats
- Campaign creation – Instant Vs Advanced
- Snapchat – Optimization guide
- Best Practices and Assessments
Content Marketing
Program Info
Duration: 10 Hours
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. Also, content has become an essential part of any marketing strategy. Content marketing is the main foundation of your digital marketing strategy so it is essential to give it the attention it deserves. From this course you will learn more about Fundamentals of Content marketing, Effective Contents creation strategies, Optimize the website for Content marketing to drive more engagement and complete Content marketing strategies from Scratch.
Program Details -
- Prerequisite – None
- What is content marketing
- Why do I need Content Marketing for Business?
- How content marketing works
- Benefits of content marketing
- Education First, Sell Second
- Content Marketing Model
- Targeting Audience Identification
- Types of Content
- Content Marketing Strategy
- Create content
- Content Creation Best Practises
- Content Marketing Action Plan
- Optimize that content for SEO
- Content Design
- Content Repositors & promotion
- Grammar checker tool
- Content Optimization
- Creating Content with a Purpose
- Amplifying Your Content with social media
- The Content ROI Mystery
- Metrics for Different Kind of Content
- Best Practices and Assessments
Affiliate Marketing
Program Info
Duration: 8 Hours
Affiliate marketing is when you sell somebody else's product online for a commission. Affiliate marketing helps creates passive income by selling products and you can earn money from every sale you make. From this course you will learn more about Fundamentals of Affiliate marketing, how to select products, how to make more sales through Affiliate marketing strategy, how to earn money and end to end Affiliate strategies from scratch.
Program Details -
- Prerequisite – None
- What is affiliate Marketing?
- Why to do Affiliate Marketing?
- Types of Affiliate Marketing Programs.
- How Affiliate Marketing Works?
- How to select Affiliate Marketing Program & Products?
- Choose Affiliate Marketing Niche
- Affiliate Marketing – Players
- Choosing Affiliate Marketing Program
- Affiliate Marketing Strategies
- Creating Promotional Materials
- How to Boost Affiliate Marketing
- How to make money via Affiliate Marketing
- Best practices to follow
- Use affiliate marketing to promote your business
- Evaluating Affiliate Marketing success
- Successful Affiliate Marketing Case studies
- Assessments
Quora Marketing
Program Info
Duration: 6 Hours
Quora is a platform where users can help each other by answering each other’s questions on a variety of topics. Youngsters, experts, reporters, and industry experts have all expressed an interest in sharing their expertise over the platform. Also, in Quora 3000 to 5000 Questions are asked every day. From this course you will learn more about Quora fundamentals, Different Quora Ad formats, how to use Quora Ads for Affiliate Marketing and YouTube channels, how to monetize your content on Quora and end to end Quora marketing strategies.
Program Details -
- Prerequisite – None
- Introduction to Quora
- Why Should You Use Quora for Marketing?
- How does Quora works?
- How can businesses use Quora?
- How to Set Up Your Quora Profile
- Choosing right topics related to Industry
- Features of Quora
- Cross Promotional activities
- How to write answers and being top in the queue
- Tips to go Viral with Quora
- How to use Quora Spaces
- Creating Backlinks on Quora
- Quora Advertising
- Advertising Account setup & process
- Quora pixel & conversion tracking.
- Ad creative basics & best practices
- Budget settings and best Practices
- Quora Bid & Auction Insights
- Setting up Campaigns with different objectives
- Quora – Complete Optimization strategies
- Best Practices and Assessments
Reddit Marketing
Program Info
Duration: 8 Hours
Reddit is a social network and content contribution site used by millions. Users, or “Redditors,” contribute and curate content, sharing it into individual “subreddits,” or themed communities. Reddit ensures brands reaching the right niche audience and that your product or service is highly relevant to the community seeing your ad. From this course you will learn more about Fundamentals of Reddit platform, how to drive more traffic from Reddit, Create your own Subreddits, Freelance as a Reddit marketer, end to end Reddit Marketing strategies from scratch.
Program Details -
- Prerequisite – None
- Introduction to Reddit
- How Reddit works?
- Benefits of Reddit
- How to create Communities
- Ways to find existing Communities
- Reddit supportive Industries
- Freelance – Reddit Marketer
- Reddit Advertising
- Creating Reddit Ad Account
- Reddit Campaign objectives and Goals
- Pixels and Tracking
- Budgets and Bidding
- Ad Unit Specifications
- Reddit Ad Campaign Setup
- Reddit Reporting and metrics
- Optimization strategies for business
- Case Studies – Business
- Best Practices and Assessments
Blogging
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Program Details -
- Prerequisite – None
- What is blogging
- Benefits of blogging
- How to create Blog on BlogSpot
- How to create blog on WordPress & other blog sites
- How to create new post
- How to create page
- Earn Money from Blogging
- How to customize and manage setting
- How to promote blog website
- Blog, article and content submission
WhatsApp Marketing
Program Info
Duration: 10 Hours
WhatsApp is reported to have more than 2 billion monthly active users globally. And is ranked among the most popular mobile messenger apps in the world. This platform helps brands reach an enormous audience, build strong relationships with customers, and increase sales. From this course you will learn more about Potentials of WhatsApp, setting up stunning WhatsApp profile, how can use WhatsApp for effective business strategies, and etc.
Program Details -
- Prerequisite – None
- Connecting with WhatsApp Business
- Controls on WhatsApp Businesses
- Business Account Setup
- WhatsApp Business objectives
- How to create ads in the WhatsApp Business app
- WhatsApp Targeting and Audience Strategy
- How to Sell Products and Services
- How to use cart on WhatsApp Business
- WhatsApp Business App– Shops Integration
- WhatsApp Business Premium Features
- WhatsApp Business with a Facebook Account
- Payments & Troubleshooting
- Case Studies
- Best Practices and Assessments
Telegram Marketing
Program Info
Duration: 8 Hours
Telegram marketing involves using the Telegram messaging app to send messages to potential and existing customers. It offers a number of powerful business-focused features, including the ability to create groups and channels, schedule messages, and track metrics. All kind of businesses can benefit from the Telegram. From this course you will learn more about Creating successful Telegram Channels, how to get more customer engagement with your Telegram channel, Promote and monetize the businesses through Telegram and end to end Telegram marketing strategies.
Program Details -
- Prerequisite – None
- Introduction to Telegram
- Telegram statistics
- Creating an Account – Telegram
- Creating Telegram Channel
- Devising a marketing strategy for Telegram
- Audience Strategies
- How to Grow and Promote Your Telegram Channel
- How to make money on Telegram
- What Makes Telegram a Good Monetization Channel?
- Selling and Promoting Your Products or Services
- Creating Telegram Bots for Businesses
- How to Make Money with Telegram Bots
- Telegram Campaigns and Tracking
- Telegram Reporting Insights
- Best Practices and Assessments
Social Media Marketing Syllabus
Topics
- Intro to SMM
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Twitter Marketing
- TicTok Marketing
- Pintrest Marketing
- Snapchat Marketing
- Content Marketing
- Affiliate Marketing
- Quora Marketing
- Reddit Marketing
- Blogging
- WhatsApp Marketing
- Telegram Marketing
What Skills Do I Gain ?
You Will Be Able To !
- Create highly optimized Organic/paid ads
- Create extensive & customised social media strategy
- Sell a product using Social Media platforms
- Grow Online Audience across all platforms
- Create compelling content
- Analyse your performance social media platforms
- Understand complete Facebook Ads strategies
- Understand Instagram Marketing A-Z
- Learn Twitter Marketing strategies
- Master YouTube marketing
- Learn the power of Pinterest promoted pins
- Understand complete TikTok marketing strategies
- Understand complete Affiliate Marketing strategies
- Master in WhatsApp marketing
- Understand complete TikTok marketing strategies
- Implement marketing strategies on Telegram
Trainer
Certifications
Abc (Abc), Abc (Abc)
Company
Profile
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Social Media Marketing Price
Full Digital Marketing Course Price
Bank Details
Bank of Baroda (Botswana) Ltd.
Branch - Nokia Circle
Branch Code – 11 03 67
Swift Code - BARBBWGXXXX
USD Account No
5231100005398
Pula Account No
5230200005009
Faq
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SEARCH ENGINE OPTIMIZATION
DURATION:
1 Month
TIMING:
Daily Batches from - 7 AM to 9 PM
PER DAY:
2 hours per day - (Mon to Friday)
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (3 Weeks)
SEO, or Search Engine Optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. Completing SEO course will help you to optimize the website to present in the first page of Search Engines results (Google, Yahoo & Bing).
Almost every business need SEO expert to optimize their websites and being top on the Search engine results page. Successful SEO helps websites attract targeted traffic, improve user experience, and ultimately achieve their business goals.
Intro to SEO
Program Info
Duration: 30 Hours
A comprehensive SEO (Search Engine Optimization) course covers a range of topics to provide participants with the knowledge and skills needed to optimize websites for better search engine visibility.
Program Details -
- Prerequisite – None
- Basic Description of SEO
- Googlebot (Google Crawler)
- Google Algorithm
- Search Engine Basics
- Major Search Engines
- Web Ranking & Page Rank
- Back links and its important
- Browsers & Imp Add-on, Plug-in
- Important SEO Tools
- Domain and Page Authority
On Page SEO
Program Info
Duration: 30 Hours
On-page SEO refers to the optimization strategies and techniques applied directly on individual web pages to improve their visibility and ranking in search engine results. It involves optimizing both the content and HTML source code of a page, ensuring that search engines understand the page's relevance to specific search queries.
Program Details -
- Prerequisite – None
- Keywords Research & Analysis
- LSI Technique
- Initial Site Analysis
- Competition Analysis
- Keywords Density &Stuffing
- Page Mapping
- Title & Meta Tag Optimization
- Site Structure Analysis
- URL renaming/re-writing
- H1, H2, H3 Tags
- Anchor Text
- Creating of Fevicon
- Content Optimization
- HTML Validation
- No follow and do follow Links
- Internal/External Links
- Image Optimization
- Outbound/Inbound Links
- XML & Html Sitemap
- Custom Sitemap
- Robots file
- Canonical Tag Optimization
- How to host & register Site?
- Keywords Ranking?
- 404 Error Removal &Redirects
- 301 / 302 redirection
- Header & Footer Optimization
- Alexa report
- Schema
- Open Graph technique
Off Page SEO
Program Info
Duration: 30 Hours
Off-page SEO refers to the optimization activities that take place outside of your website but still have a significant impact on its visibility and ranking in search engine results. Unlike on-page SEO, which involves optimizing elements on your website, off-page SEO focuses on building credibility, authority, and relationships with other websites and online platforms
Program Details -
- Prerequisite – None
- Search Engines Submission
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Blog Posting
- Article Submission
- Image Submission
- PPT Submission
- PDF Submission
- Logo Submission
- Info graphic Submission
- Video Submission
- Forum Posting
- Free Classified Submission
- Google Map Creation
- Address Verification
- Quara Question& answering
- Guest Posting
- Local Business Listing
- Google Business Reviews
- Other Business Review
- Alexa Ranking Techniques
Mastery of Google Tools
Program Info
Duration: 30 Hours
Mastery of Google tools is a valuable skill set for individuals, businesses, and digital marketers, as Google provides a wide array of tools and services that can enhance productivity, analytics, and online presence
Program Details -
- Prerequisite – None
- Introduction of Google Webmaster Tools
- Setting Up Google Webmaster Tools Account
- Adding Websites to Google Webmaster Tools
- Tracking website performance in Google Webmaster
- Crawling Status, Crawling Errors & Indexing Status
- How to add sitemap in Google webmaster tool
- How to check and add robots
- How to remove 404 errors in Google webmaster
- What is Google Automatic Penalties
- Using Google Link Disavow Tool
- Language and country Targeting through GWT
- New Advance Activities in Google webmaster tool
- Internal Link and back links Analysis through GWT
- Understanding Google Analytics
- How Google analytics Works?
- Google analytics Account Structure
- Google analytics insight
- Setup Google analytics account for website/apps
- Guideline of Google analytics account
- How to add analytics code in website
- What is cookie Tracking
- Types of cookie tracking used by GA
- Tracking of visitors in GA
- Understanding Goal and Conversion
- Types of Goals
- Difference between Bounce Rate and Exit Rate
- Technique reduce bound rate
- Understanding Real Time Visitors
- Setup of Funnels in Goals
- Importance of Funnels
- How to integrate adwords & analytics account?
- Benefits of Integrating adwords & analytics account
- Observing paid Campaign in Google analytics
- What is Ling Tagging, Filters and Segments
- Creating A Customized Reports
- Reporting Tools
- SEO Reporting
- Keyword Ranking Reporting
- Website Analyzing Reporting
- Competitor analysis Reporting
- User Traffic Reporting
- Algorithm Penalty Control
- SEO Audits
- SEO Tools
- Business Planning
Search Engine Optimization Syllabus
Topics
- Intro to SEO
- On Page SEO
- Off Page SEO
- Mastery of Google Tools
What Skills Do I Gain ?
You Will Be Able To !
- Understanding of SEO Fundamentals
- Keyword Research Mastery
- On-Page Optimization Skills
- Optimizing websites for local searches
- Off-Page SEO Strategies
- Technical SEO Competence
- Local SEO Expertise
- Content Marketing Know-How
- Analytics and Reporting Skills
- Effective Use of SEO Tools
- E-commerce SEO Strategies
- Social Media Integration Techniques
- Ethical SEO Practices
- Practical Application of SEO globally
- Adaptability to Algorithm Changes
- Proficient in using tools like Google Analytics
Trainer
Certifications
Abc (Abc), Abc (Abc)
Company
Profile
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute.
Search Engine Optimization Price
Full DM Course Price
Bank Details
Bank of Baroda (Botswana) Ltd.
Branch - Nokia Circle
Branch Code – 11 03 67
Swift Code - BARBBWGXXXX
USD Account No
5231100005398
Pula Account No
5230200005009
Faq
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CAMPAIGNS
DURATION:
1 Month
TIMING:
Daily Batches from - 7 AM to 9 PM
PER DAY:
2 hours per day - (Mon to Friday)
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (3 Weeks)
Digital marketing campaigns encompass a range of online strategies and tactics aimed at promoting a brand, product, or service. These campaigns leverage digital channels and platforms to reach a target audience, drive engagement, and achieve specific marketing goals.
Developing a compelling content strategy that resonates with your audience. This may include blog posts, social media content, videos, infographics, and more. Ensuring that your content is valuable, relevant, and aligned with your brand message.
Marketing Campaigns Intro
Program Info
Duration: 30 Hours
Digital marketing campaigns are strategic, organized efforts that leverage online channels and platforms to promote a brand, product, or service. Unlike traditional marketing, digital marketing allows for precise targeting, real-time analytics, and a diverse range of channels to engage with the target audience.
Program Details -
- Goals and Objectives of the campaigns
- Identifing and understanding the target audience
- Choosing the right digital channel and platform
- Developing content strategy for target audience
- Analytics to track & measure performance of campaign
- A/B testing strategy of campaigns
- Budgeting and ROI Analysis
- Paid Advertising and unpaid advertising
- Conversion Optimization
Social Media Ad Campaigns
Program Info
Duration: 30 Hours
Social media ad campaigns are strategic efforts to promote products, services, or brand messages through paid advertising on social media platforms. These campaigns leverage the extensive user base and targeting capabilities of platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
Program Details -
- Defining objectives of social media campaign
- Identifing & defining target audience
- Understanding the ad format
- Craft compelling ad copy
- Budgeting and Bidding Strategy
- Choosing ads placement
- Ad Scheduling and timelines
- Implementing conversion tracking
- Engagement and Interaction
- Analytics and Reporting
- Staying updated on social media trends
PPC Ad Campaigns
Program Info
Duration: 30 Hours
PPC, or Pay-Per-Click, ad campaigns are a form of online advertising where advertisers pay a fee each time their ad is clicked. PPC ads are a prominent model used in search engines like Google and Bing, as well as on social media platforms. An overview of what you will learn as key components in creating and managing PPC ad campaigns
Program Details -
- Prerequisite – None
- Increasing website traffic, generating leads, sales
- Finding high-performing keywords with good volume
- Designing visually appealing creatives
- Optimize landing pages for user experience
- Ad extensions, callout extensions, location extensions
- Set bids for your chosen keywords
- Utilize targeting options to reach specific audiences
- Conversion tracking to measure performance
- Click-through rate (CTR), and landing page experience
- Identify what resonates best with your audience
- Identify and exclude negative keywords
- Ad Position and Ranking
ECommerce Ad Campaigns
Program Info
Duration: 30 Hours
Crafting effective E-Commerce campaigns requires a combination of strategic planning, understanding the target audience, and leveraging various advertising channels. An overview of key learning components in creating successful e-commerce ad campaigns:
Program Details -
- Prerequisite – None
- Understand Ecommerce Marketing
- Benefits of Ecommerce Marketing
- Different Type of Ecommerce Marketing
- Ecommerce Marketing scenario in World
- How to do Promote(SEO, SMO) Ecommerce Website
- Perfect Ecommerce Marketing Strategy
- Affiliate marketing for ecommerce business website
Email Ad Campaigns
Program Info
Duration: 30 Hours
Email ad campaigns are a powerful tool for businesses to engage with their audience, promote products or services, and drive desired actions. Here's an overview of key learning components in creating effective email ad campaigns
Program Details -
- Prerequisite – None
- Introduction to Email Marketing
- Email as Conversation
- Creating the HTML Email
- Types of Email Marketing
- Landing Pages Optimization
- How to Create Mailing List
- How to Observe Spam words
- Top Email marketing software and online tools
- What is Auto responders
- How to set up auto responders
- How to land in inbox instead of spam folder
- Improve ROI by the help of A/B Testing
- Metrics & Measurements
Google Adsense Campaigns
Program Info
Duration: 30 Hours
Google AdSense is an advertising program by Google that allows website publishers to display ads on their websites or blogs and earn revenue when visitors interact with the ads. Here are the key learning components in Google AdSense program.
Program Detail -
- Prerequisite – None
- What is AdSense
- Benefits of Google AdSense
- How to get Website approval for AdSense
- Guideline of Google AdSense
- AdSense account interface for YouTube & Websites
- Types of Ads and Categories
- How to place ads code in website or blog
- Optimize and manage Google AdSense account
- How to Allow or disallow ads on blog/website
- How to Add many website in one AdSense account
- How to create Performance Reports
- How to get money from Google AdSense account
Display Ad Campaigns
Program Info
Duration: 30 Hours
A display ad campaign involves the creation and placement of visual advertisements on websites, apps, or social media platforms. These ads can be in the form of images, graphics, or multimedia content. Display advertising aims to increase brand visibility, drive traffic, and encourage user engagement. Here are key learning components in creating a display ad campaign
Program Details -
- Prerequisite – None
- Types of Display Campaign
- Create a First Campaign
- Creating ad group and ads
- Difference btw display & Search Campaign
- Concept of CPM Bid Strategy
- Types of Targeting
- Ad Formats for Display Network
- Display Ad Scheduling & Delivery
- Display Planner Tool
- Setting Remarketing Campaign
- Create Remarketing Lists
- Dynamic Remarketing
Remarketing Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Video Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Video Advertising?
- Importance of Video Marketing
- Create Channel and profile
- Create First Video Campaign
- Benefits of Video Marketing
- Setting a Video Campaign
- Uploading Video on Video Marketing
- Using YouTube for Business
- Video Marketing Strategy
- Create Video AdGroup
- Understanding Bid Strategy & Targeting option
- Video Marketing Report
- YouTube Targeting Methods
- Bidding Types
- Type of YouTube Ads
- Reporting and Analysis
Affiliate Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is affiliate Marketing
- Cost per sale(CPA)
- Cost per Leads(CPL)
- Cost per click(CPC)
- Affiliate Marketing Basics
- Affiliate Network History
- Introduction to Advertisers
- Introduction to Publishers
- How to be a successful Publisher?
- Affiliate Network Understanding
- How Affiliate Network Work?
- Affiliate Network Analysis
- How to manage Affiliate Network Accounts?
- Introduction to top Affiliate Network
- Top five Affiliate Network Understanding
- Affiliate Marketing SWOT
- How to choose a Suitable Affiliate?
- CAP Marketing Fundamentals
- How to make money via Affiliate Marketing
- Affiliate Marketing Success Stories
- Publishers Case Studies
- Best way to do Affiliate Marketing
Amazon Ad Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Gmail Sponsored Ads
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Google Shopping Ads
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Shopping Campaign Setup
- Creating a shopping campaign ads
- Google Merchant Centre
- Product Groups
- Ad Formats
- Reporting and Analysis
- Example of Google Merchant center
Bing Ads Campaign
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Bing PPC
- Feature of Bing PPC
- Create 1st PPC Campaign
- Guideline of Bing PPC
- Optimization of Bing PPC
- Keywords Biding
- Keywords Research
- Conversion Tracking
- How to improve Quality score
- User experience for landing page
- Other Imp Bing PPC Activity
- Campaign Reports
Mobile Campaigns
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Mobile Marketing
- Benefits of Mobile Marketing
- Understanding Mobile devices
- Mobile marketing Trending
- Creating Mobile Website through WordPress
- Using tool for creating Mobile website & Apps
- Advertising on Mobile (App & Web)
- Targeting ads on apps
- Targeting ads via location
- Targeting ads on search engine
- Installing and uploading apps on Android and IOX
- SMS Marketing
- Promoting apps on Search engine & Social media
Blogging
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is blogging
- Benefits of blogging
- How to create Blog on BlogSpot
- Creating blog on WordPress n other blog website
- How to create new post
- How to create page
- Earn Money from Blogging
- How to customize and manage setting
- How to promote blog website
- Blog, article and content submission
Analytical Tools
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost - $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Campaign Syllabus
Topics
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Secure Fundamentals
What Skills Do I Gain ?
You Will Be Able To !
- Certified Trainers
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
Trainer
Certifications
Abc (Abc), Abc (Abc)
Company
Profile
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute.
Campaigns Price
Full Digital Marketing Course Price
Bank Details
Bank of Baroda (Botswana) Ltd.
Branch - Nokia Circle
Branch Code – 11 03 67
Swift Code - BARBBWGXXXX
USD Account No
5231100005398
Pula Account No
5230200005009
Faq
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LEAD GENERATION
DURATION:
1 Month
TIMING:
Daily Batches from - 7 AM to 9 PM
PER DAY:
2 hours per day - (Mon to Friday)
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (3 Weeks)
What does your company stand for?
In close cooperation with our customers, we develop strategies that make brands and organizations fit for the future.
Intro to Lead Generation
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Leads generation
- Exam Code – 200 – 125
- Exam Cost – $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Lead & Traffic Generation
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- What is Leads?
- How to Get Relevant Leads?
- Importance of Leads Generation
- How to increase Leads Online?
- Role of landing page
- Role of thank you page
- Converting Visitors into Lead
- Converting Leads into Sales
- What is Traffic?
- Type of Traffic
- How to analyze & Track Traffic (Google analytics)
- Ways to Increase Traffic
Inbound Marketing
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Overview of Inbound Marketing
- Essentials of an Effective Inbound Strategy
- Optimizing Your Website for Search Engines
- Convert Visitors in Leads
- Creating Content with a Purpose
- The Fundamentals of Blogging
- Amplifying Your Content with Social Media
- Enticing Clicks with Calls‐to‐Action
- The Anatomy of a Landing Page
- Optimization Thank You Page
- Sending the Right Email to the Right Person
- HobSpot Inbound Marketing Certification
Affiliate Marketing
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Applications -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost – $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
Lead Generation Syllabus
Topics
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Secure Fundamentals
What Skills Do I Gain ?
You Will Be Able To !
- Certified Trainers
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
Trainer
Certifications
Abc (Abc), Abc (Abc)
Company
Profile
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute.
Lead Generation Price
Full Digital Marketing Course Price
Bank Details
Bank of Baroda (Botswana) Ltd.
Branch - Nokia Circle
Branch Code – 11 03 67
Swift Code - BARBBWGXXXX
USD Account No
5231100005398
Pula Account No
5230200005009
Faq
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ONLINE REPUTATION MANAGEMENT
DURATION:
1 Month
TIMING:
Daily Batches from - 7 AM to 9 PM
PER DAY:
2 hours per day - (Mon to Friday)
WEEKEND FULL TIME BATCHES:
(Saturday & Sunday) - 8 Hours per day (3 Weeks)
What does your company stand for?
In close cooperation with our customers, we develop strategies that make brands and organizations fit for the future.
Intro to ORM
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Application -
- Prerequisite – None
- Exam Code – 200 – 125
- Exam Cost – $400
- Exam Duration – 90 Mins
- No of Qns – 60 – 70
- Validity – 3 Years
ORM in Control
Program Info
Duration: 30 Hours
In close cooperation with our customers, we develop strategies that makebrands and organizations fit for the future. Our work is based on ourstrategic branding workshop. The aim of the workshop is to jointly explorethe norms and values of your company and to work outthe special features of your corporate identity. The workshop forms the idealbasis for further design and communication tasks.
Application -
- Prerequisite – None
- Basics of Online Reputation Management
- Introduction to Social Media
- Online Monitoring/Brand Monitoring
- How to Analysis clients Business
- Engaging with customers
- Building Positive links
- Why importance of ORM
- ORM Techniques
- Business Listing
- Wikipedia business page
- Press Release
- Create profile on other social sites
- Creating Positive Reviews
- Manage Comment and Rating
ORM Syllabus
Topics
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Network Fundamentals
- Network Access
- IP Connectivity
- IP Services
- Secure Fundamentals
- Automation and Programmability
- Secure Fundamentals
What Skills Do I Gain ?
You Will Be Able To !
- Certified Trainers
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
- 24/7 lab access
- Real devices for training
- Remote lab access from home
- Lifetime access to classes
- Training Kits, Workbooks, Practice Labs
Trainer
Certifications
Abc (Abc), Abc (Abc)
Company
Profile
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute.
ORM Price
Full Digital Marketing Course Price
Bank Details
Bank of Baroda (Botswana) Ltd.
Branch - Nokia Circle
Branch Code – 11 03 67
Swift Code - BARBBWGXXXX
USD Account No
5231100005398
Pula Account No
5230200005009
Faq
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